Led Zeppelin were an English rock band formed in London in 1968. Originally named the New Yardbirds, they consisted of vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones, and drummer John Bonham. With a heavy, guitar-driven sound, they are cited as one of the progenitors of hard rock and heavy metal, although their style drew from a variety of influences, including blues and folk music. Led Zeppelin have been credited as significantly impacting the nature of the music industry, particularly in the development of album-orientated rock (AOR) and stadium rock. Many critics consider Led Zeppelin one of the most successful, innovative and influential rock groups in history.